Treat talent as Customers- Why the Candidate Experience Matters

Hiring? Ensure that your candidate experience is a positive one!candidate experience

Candidates expect a world-class experience when applying for a job nowadays. And why shouldn’t they? After all, we all know that candidates bring their A game to the hiring process, so why should it be any different for the company? Companies usually undervalue the importance of the candidate experience during the recruiting process; not taking into consideration that the labor market is increasingly becoming candidate-driven. The competition for good talent is high and the impression that companies give during this process will definitely give the candidate a good indicator of the type of culture which exists and the value which is placed on employees.

So what is the “candidate experience? The candidate experience is how candidates perceive and relate with the hiring process. It doesn’t matter how good your company’s pension plan benefits are; the best candidates are more than happy to stay with their current employer or wait for other opportunities to come around if the interaction they have with you during the hiring process is terrible. As a company, if you want the best talent, you must ensure that every point of contact during the candidate experience is one which is memorable, sells your unique opportunities and has a positive interaction with your brand.

Companies at every stage of the recruitment process i.e. sourcing, recruiting, interviewing, hiring and onboarding, should continuously review and improve their process to ensure that all job seekers who may be considering joining their team have an overall good interaction and experience during this period.

Following are some key questions companies should constantly be asking to ensure that their candidate experience is the best representation of their brand:

  • What does the application process look like?
  • Is it short or too long?
  • Is it tiresome?
  • What happens after the candidate completes the application?
  • How will they know whether they’ve been selected to move on to the next step of the hiring process?
  • Do we take too long to give feedback after an interview?
  • Does our onboarding process make new employees feel welcome and easy to transition into their jobs?

Want exceptional candidates then give an exceptional candidate experience. The results will not only help strengthen your employer brand but will also impact your bottom line positively.

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